THE CHALLENGE: Increase awareness of Honda's new LaneWatch technology in print and at the 2013 Jacob Javitz auto show in New York City.
with A literal visualization of the driver with a view of the blind spot.
THE LIVE STUNT: During the 2013 auto show at the Javitz Center in New York City. On the podiums are real actors posing as the vulnerable pedestrians you may not see without LaneWatch.
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