THE CHALLENGE: Create awareness of Crest Complete with Sugar Shield
around Halloween time.
THE EVENT: Stage a gathering of real kids to make a major announcement. “Halloween is going digital!” This means all candy will now be collected on your phone. We turn the cameras on the audience as this idea begins to sink in. We capture the mayhem unfold. There are questions, outbursts, and outrage. A petition is created on social media to save Halloween. Crest Complete with Sugar Shield steps in and saves the day. 
THE PRESENTATION
THE DIGITAL CANDY DEMO
THE FREAK-OUT
THE OUTRAGE
THE HORROR
THE PROTEST
THE QUESTIONS
SUGAR-SHIELD DEMO
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